When you are building your online home business an important part of your work will be building up a relationship with your opt-in subscriber list. You need to send them a combination of good useful information and promotions. Think of delivering content as putting “deposits” in your reader’s trust bank. The key in the long run is to make many deposits and few withdrawals. A product launch is a withdrawal, however, so make it your goal to achieve as many sales with that withdrawal as you possibly can.

The other crucial component of writing launch emails is urgency. Even if users get really excited about your product, they probably won’t buy immediately unless there’s a good reason for them to do so. Always emphasize that the offer is time or quantity limited. Keep reminding them of the fact and drill into them that it’s urgent for them to act right now.